The Facebook Group Revival | Social Media Marketing, Make Money Online, Marketing Strategy, Course creator
Facebook groups aren't dead! Before you hold a funeral for your Facebook group, listen in to the systems and strategies that help you create a Facebook group that prints money on demand but also lets you close the laptop and get all cozy with a coffee and your favourite book.
-- Top 2% Podcast --
I'm Sarah Beisel, Facebook group strategist, and coffee obsessed. I grew my Facebook group to over 2,000 members and consistent 4-figure months, but not before I burned my group to the ground in 2021 because I thought my group was dead. But I brought it back to life and now my group is living its best life while I work under 20 hours per week.
Here, you'll find Facebook group tips, systems, and sales strategies that help you create a profitable Facebook group without feeling like you're shouting into the void and want to burn your whole business to the ground.
Ready to dive in?
🏠 Join the free community: https://sarahbeisel.com/community
💻 Steal all my secrets to creating a profitable Facebook group for free: https://offers.sarahbeisel.com/masterclass
⭐ Get on the waitlist for the Group Growth Club: https://sarahbeisel.com/club
💻 Email us: info@sarahbeisel.com
Listen on:
Episodes
Monday Jul 21, 2025
Monday Jul 21, 2025
Is your content feeling flat? Like you’re doing “all the things” and still not seeing the engagement, leads, or conversions you used to?
In this powerful conversation, I’m joined by Cheyenne K. Clayman—social media strategist, faith-filled business owner, and co-founder of Kuleana Connect—to unpack 5 silent signals that could be sabotaging your content without you even realizing it.
We’re talking about the hidden habits that are quietly draining your content’s power—like posting without participating, relying too much on automation, or creating in a vacuum. These aren’t just tips… they’re truths every online business owner needs to hear in 2025 if you want to stay relevant, real, and revenue-generating in a noisy online world.
Cheyenne’s perspective is rooted in stewardship, strategy, and genuine human connection, and her tips will help you create content that actually works.
In this episode, you’ll learn:
Why your content might be “talking before listening”
The difference between posting and participating
What to measure instead of views and likes
How to use AI without losing the human touch
Why staying curious is your secret superpower in content creation
If you’re tired of shouting into the void and ready to create content that connects, converts, and builds real trust—this episode is for you.
👉 Hit play, grab your notebook, and let’s fix the content mistakes that are costing you clients.
Happy Listening!
Sarah
Next Steps:
Join the FREE Community: www.sarahbeisel.com/community
Grab your FREE GUIDE: Pathway to $100k. How to scale your coaching program to 6-figures by building a profitable Facebook group: www.offers.sarahbeisel.com/pathwayto100k
Contact me: info@sarahbeisel.com
Work with Sarah:
Ready to scale your coaching program to 6-figures by building a profitable Facebook group? Join the Profitable Facebook Group Program now! --> www.sarahbeisel.com/program
About our Guest:
Cheyanne (and Kim Cleyman) are the husband-wife team behind Kuleana Connect, a social media relationship marketing agency that helps service-based entrepreneurs turn online conversations into paying clients — organically. Rooted in the Hawaiian value of kuleana, which means mutual responsibility, they’re passionate about helping small businesses build real connections online without cold DMs, gimmicks, or fake engagement.
With backgrounds in education, storytelling, and social media strategy, the Cleymans specialize in engagement marketing: helping their clients not just post, but actually interact in meaningful ways that build trust and drive results. Their signature approach focuses on human-first, high-touch marketing that works even in a saturated market.
They also host workshops, do private consulting, and offer done-for-you engagement and lead-generation services for brands ready to grow with intention.
Website: https://kuleanaconnect.com/
Instagram: https://www.instagram.com/kuleanaconnect
Podcast: https://podcasts.apple.com/us/podcast/social-media-marketing-for-small-businesses/id1783998427
Download the free guide - 5 reasons your content isn’t converting: https://kuleanaconnect.myflodesk.com/5reasons
Monday Jul 14, 2025
Monday Jul 14, 2025
I'm pulling back the curtain of the reality of going 'all in' on your Facebook group. Because the truth is, most people just aren't dedicated to their groups, and that's ultimately why they don't succeed.
So in today's episode, I'm talking about what full commitment looks like to your Facebook group, and some of the amazing results I've experienced because of this dedication.
Happy Listening!
Sarah
Next Steps:
Join the FREE Community: www.sarahbeisel.com/community
Grab your FREE GUIDE: Pathway to $100k. How to scale your coaching program to 6-figures by building a profitable Facebook group: www.offers.sarahbeisel.com/pathwayto100k
Contact me: info@sarahbeisel.com
Work with Sarah:
Ready to scale your coaching program to 6-figures by building a profitable Facebook group? Join the Profitable Facebook Group Program now! --> www.sarahbeisel.com/program
Tuesday Jul 08, 2025
Tuesday Jul 08, 2025
Running a Facebook group shouldn't feel like a part-time job—and it definitely shouldn’t steal time from your family, faith, or the business you’re building. If you’ve ever wondered how to keep your group growing and profitable without being glued to your phone 24/7, this episode is for you.
Inside this quick and powerful episode, I’ll walk you through the 4 core systems that make a Facebook group run smoothly in just 30 minutes a day. These aren’t fluffy ideas or strategies that only work for influencers—they’re foundational rhythms I teach my clients to create consistency, community, and conversions.
If you’ve felt scattered, stuck, or unsure how to make your group “work,” tune in before you burn out. There’s a better way—and it’s simpler than you think.
Happy listening!
Sarah
Next Steps:
Join the FREE Community: www.sarahbeisel.com/community
Grab your FREE Facebook Group Launch Checklist: www.sarahbeisel.com/checklist
Contact me: info@sarahbeisel.com
Work with Sarah:
Want to know exactly what steps to take to create an engaged Facebook group that makes you money consistently? Join the Profitable Facebook Group Program now! --> www.sarahbeisel.com/program
Wednesday Jul 02, 2025
Wednesday Jul 02, 2025
New look, new me?
Nah, new look, more authentic me. I just rebranded my entire business. Head to toe, new everything. And why?
Because I hit a point where my branding was holding me back. It was putting me in a box I didn't belong in, and it was time to get back to who I was truly made to be - personality flaws and all - and allow that authenticity to guide me forwards.
In this episode, I'm sharing what's staying, what's going, and why I'm elevating my entire brand!
Happy listening!
Sarah
Next Steps:
Join the FREE Community: www.sarahbeisel.com/community
Grab your FREE GUIDE: Pathway to $100k. How to scale your coaching program to 6-figures by building a profitable Facebook group: www.offers.sarahbeisel.com/pathwayto100k
Contact me: info@sarahbeisel.com
Work with Sarah:
Ready to scale your coaching program to 6-figures by building a profitable Facebook group? Join the Profitable Facebook Group Program now! --> www.sarahbeisel.com/program
Tuesday Jun 24, 2025
Tuesday Jun 24, 2025
Hey friends! In today’s quick live session, I dive into a pesky issue many Facebook group owners face. We’re talking about the ultra-important task of naming your group. Spoiler alert: boring names are the secret sauce to growing your community!
We'll chat about why your group name needs to be super straightforward, how it helps with searchability, and why a simple, boring name can actually give your group a massive boost. Plus, I'll share tips on making sure your group name, cover photo, and description are all optimized for success. Trust me, you don’t want to miss this one!
Happy listening!
Sarah
Next Steps:
Join the FREE Community: www.sarahbeisel.com/community
Grab your FREE Facebook Group Launch Checklist: www.sarahbeisel.com/checklist
Contact me: info@sarahbeisel.com
Work with Sarah:
Want to know exactly what steps to take to create an engaged Facebook group that makes you money consistently? Join the Profitable Facebook Group Program now! --> www.sarahbeisel.com/program
Timestamps:
00:00 Introduction and Common Facebook Group Issues
01:59 Key Components for Facebook Group Optimization
04:50 The Importance of a Searchable Group Name
07:22 Effective Naming Strategies for Facebook Groups
10:38 The Power of a Simple and Boring Strategy
15:19 Conclusion and Call to Action
Tuesday Jun 17, 2025
Tuesday Jun 17, 2025
Hey friends! We're having a heart-to-heart today about why you need to stop sharing educational content in your Facebook groups. I'll dive into why it's not working anymore and what you should be doing instead to actually see those sales rolling in. We'll explore the major shifts in social media over the past decade and how everyone's overwhelmed with information.
So, what should you be focusing on instead? Selling yourself, your offer, or helping your audience realize their own potential. Get ready for some tough love and actionable tips to rethink your strategy and truly connect with your audience.
Happy listening!
Sarah
Next Steps:
Join the FREE Community: www.sarahbeisel.com/community
Grab your FREE Facebook Group Launch Checklist: www.sarahbeisel.com/checklist
Contact me: info@sarahbeisel.com
Work with Sarah:
Want to know exactly what steps to take to create an engaged Facebook group that makes you money consistently? Join the Profitable Facebook Group Program now! --> www.sarahbeisel.com/program
Tuesday Jun 10, 2025
Tuesday Jun 10, 2025
Well, hello friends! I'm super excited to chat with you today about a topic that’s close to my heart—how to pivot your Facebook group. If your business evolves and you need to shift the focus of your group, it can be tricky and sometimes even uncomfortable.
Today, I’m sharing my personal experience with pivoting a Facebook group, the lessons I’ve learned, and the steps to take to make the transition smoother. From deciding whether to pivot or start fresh, to leading your members with grace, and even celebrating the change with a bang—I've got tips galore!
Tune in to hear why it's okay to make decisions best for you and your business, even if it means navigating a few bumps along the way.
Happy listening!
Sarah
Next Steps:
Join the FREE Community: www.sarahbeisel.com/community
Grab your FREE Facebook Group Launch Checklist: www.sarahbeisel.com/checklist
Contact me: info@sarahbeisel.com
Work with Sarah:
Want to know exactly what steps to take to create an engaged Facebook group that makes you money consistently? Join the Profitable Facebook Group Program now! --> www.sarahbeisel.com/program
Timestamps:
00:00 Introduction and Today's Topic
01:52 Personal Experience with Pivoting
07:14 Key Considerations for Pivoting
08:27 Handling Member Reactions
13:11 Practical Steps for a Successful Pivot
17:40 Engagement Metrics Post-Pivot
20:41 Conclusion and Invitation for Interaction
Tuesday Jun 03, 2025
Tuesday Jun 03, 2025
In this milestone 200th episode, Sarah sits down with Michelle Vroom, a fellow Facebook group expert who’s built a $100k+ business using her online community. Together, they dive into what really works when it comes to monetizing your group in a way that feels authentic, sustainable, and God-honoring.
Michelle shares the honest truth about the mindset shifts, simple strategies, and sales systems that helped her reach six figures—without hustle or burnout. If you’ve ever wondered how your group can lead to real revenue, you’ll want to grab a notebook and soak this one in!
Happy listening!
Sarah
Next Steps:
Join the FREE Community: www.sarahbeisel.com/community
Grab your FREE Facebook Group Launch Checklist: www.sarahbeisel.com/checklist
Contact me: info@sarahbeisel.com
Work with Sarah:
Want to know exactly what steps to take to create an engaged Facebook group that makes you money consistently? Join the Profitable Facebook Group Program now! --> www.sarahbeisel.com/program
Connect with Michelle:
Michelle Vroom is a business coach with more than 20 years of marketing & PR experience with nonprofits, agencies, and big corporations. Now she helps female entrepreneurs grow to 6-figures and provide for their families. Michelle believes every woman entrepreneur should be able to get clients whenever she wants. She understands the challenges of limited resources and time, and shares her proven methods for visibility and relationship building to get clients and grow your business.
Facebook Group: https://www.facebook.com/groups/marketlikeabossgroup
Instagram: https://www.instagram.com/marketlikeabossmv
Podcast: https://michellevroom.com/podcast
Tuesday May 27, 2025
Tuesday May 27, 2025
In this episode, we explore the evolving landscape of Facebook and social media marketing amidst the rise of artificial intelligence. Dive into a thought-provoking discussion about the potential move from direct to interest-based marketing on Facebook, the future of online communities, and the impact of AI on how we connect and engage.
We also share insights on the need for authenticity in an AI-driven world and how these changes shape our strategies for building and nurturing online communities. Join us as we delve into the nuances of these transformations and what they mean for the future of social media.
Happy listening!
Sarah
Next Steps:
Join the FREE Community: www.sarahbeisel.com/community
Grab your FREE Facebook Group Launch Checklist: www.sarahbeisel.com/checklist
Contact me: info@sarahbeisel.com
Work with Sarah:
Want to know exactly what steps to take to create an engaged Facebook group that makes you money consistently? Join the Profitable Facebook Group Program now! --> www.sarahbeisel.com/program
Timestamps:
00:00 Introduction and Final Question
01:28 The Future of Facebook and AI
02:37 Impact on Facebook Groups
04:02 Community and Connection
05:24 Adapting to Changes
07:42 The Importance of Authenticity
09:32 Human Connection in the Age of AI
10:09 Shifts in Buyer Behavior
11:18 Conclusion and Final Thoughts
Tuesday May 20, 2025
Tuesday May 20, 2025
In this episode, I share tips on how to get more leads from your Facebook group. We'll talk about common problems people face, like feeling their group is too small or their posts aren't being seen enough. I'll explain the importance of having a clear plan to nurture, identify, and convert leads.
You'll also learn why it's useful to keep track of potential leads and how being active in your sales process can help. By the end, you'll know how to make your Facebook group a steady source of new clients.
Happy listening!
Sarah
Next Steps:
Join the FREE Community: www.sarahbeisel.com/community
Grab your FREE Facebook Group Launch Checklist: www.sarahbeisel.com/checklist
Contact me: info@sarahbeisel.com
Work with Sarah:
Want to know exactly what steps to take to create an engaged Facebook group that makes you money consistently? Join the Profitable Facebook Group Program now! --> www.sarahbeisel.com/program
Timestamps:
00:00 Introduction and Interactive Session Setup
02:17 Understanding Lead Generation Challenges
03:21 Common Misconceptions About Lead Generation
11:46 The Importance of a Sales Process
12:20 Nurturing and Identifying Leads
16:54 Converting Leads into Clients
20:09 Becoming an Active Participant in Your Sales Process
24:16 Conclusion and Invitation for Support