194 // Facebook is auto-deleting Live videos. Here's why it doesn't matter.

Hey friends! In today's episode, I'm diving into the recent changes Facebook is making to their Live feature—starting now, all Facebook Lives will be automatically deleted after 30 days. While this has everyone a bit panicked, I'm here to reassure you that it's actually a beneficial shift.

 

I'll explain what this change means, why engagement drops after 30 days, and how we can leverage it to build our email lists and repurpose our content effectively. For now, make sure to save your past Lives before they disappear and get ready to harness this change for greater business growth. Exciting developments are on the horizon, so stay tuned and send me a message if you want to discuss this further. Enjoy the episode!

 

Happy listening!

Sarah

 

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Timestamps:

00:00 Introduction and Facebook Live Changes

02:44 Understanding the New Facebook Live Policy

04:08 Adapting to the Changes

04:58 Opportunities for Business Growth

06:05 Strategies for Repurposing Facebook Lives

08:58 Encouraging Live Participation

10:12 Final Thoughts and Next Steps